# How Elizabeth Holmes Deceived WIRED and Everyone Else

A WIRED retrospective examines how Theranos founder Elizabeth Holmes misled journalists, investors, and the public. It explains how her carefully managed image helped conceal the company’s failed blood-testing technology. The case remains a notable warning about startup hype, media access, and due diligence.

**Importance:** 3/5

## Sources

### Technology
- [Wired](https://www.wired.com/story/how-elizabeth-holmes-tricked-wired-and-everyone-else/) — Mon, 19 Oct 2026 10:00:00 +0000