# Instagram Expands Into Streaming With TV-Style Video Push

Instagram is repositioning itself as a streaming service, moving beyond short clips and social feeds toward long-form, TV-like viewing. The shift signals parent company Meta's ambition to compete for viewers' attention against YouTube and Netflix. It matters because it could reshape how advertising money and creator content move between social and streaming platforms.

**Importance:** 3/5

## Sources

### Technology
- [Wired](https://www.wired.com/story/instagram-is-a-streaming-service-now/) — Tue, 27 Oct 2026 10:30:00 +0000