# Meta ad sales dip as Europeans opt for less personalized ads

Meta’s advertising business is being affected after European users gained the option to choose less personalized ads under EU privacy rules. The shift matters because it tests whether Meta’s ad model can withstand stronger user privacy controls and could influence how platforms operate in Europe.

**Importance:** 3/5

## Sources

### Technology
- [Wired](https://www.wired.com/story/metas-ad-sales-suffering-now-europeans-can-pick-less-personalization/) — Thu, 22 Oct 2026 10:43:13 +0000