# Meta's Muse passes 10M users as shopping becomes a top activity

Meta said its Muse product has surpassed 10 million users, with shopping among the most popular things people do on it. The milestone signals that Meta's push into AI-assisted commerce is gaining real consumer traction. It matters because shopping is a core advertising revenue driver for Meta, and usage data will shape how aggressively it builds commerce features into Muse.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/) — Wed, 21 Oct 2026 21:14:19 +0000