# Beckham-backed health brand IM8 lands NBA partnership amid rapid growth

IM8, a health and wellness brand co-founded by David Beckham, has signed a partnership with the NBA as the company continues to expand quickly. The deal gives the young brand a major platform with a global sports audience.

**Importance:** 2/5

## Sources

### Business
- [Fox News Business](https://www.foxbusiness.com/sports/im8-co-founded-david-beckham-lands-nba-partnership-health-brand-continues-fast-growth) — Mon, 12 Oct 2026 23:08:37 GMT