# ‘Devil Wears Prada 2’ Boosts Milan Tourism by 18% at Filming Sites

The upcoming sequel to “The Devil Wears Prada” has driven an 18% increase in visitors to its Milan filming locations, according to Variety. The film’s presence is turning Italy’s fashion capital into a hotter tourist draw ahead of its release.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/global/the-devil-wears-prada-2-tourists-milan-italy-fashion-1236833591/) — Fri, 14 Aug 2026 10:00:00 +0000