# Channel 4's 90-second social media drama feels like watching adverts

The Guardian's culture review criticizes Channel 4's new social media drama, whose episodes run only 90 seconds, saying it is as enjoyable as watching adverts. The format reflects broadcasters' experiments with short-form content for social platforms, but the review suggests this execution falls flat.

**Importance:** 2/5

## Sources

### Entertainment
- [The Guardian Culture](https://www.theguardian.com/tv-and-radio/2026/oct/24/channel-4s-new-social-media-drama-has-90-second-episodes-and-its-as-enjoyable-as-watching-adverts) — Sat, 24 Oct 2026 09:00:28 GMT