# McDonald's 515-Page Profile Predicts My Lifetime Loyalty

A Wired journalist obtained a 515-page dossier that McDonald's compiled about them, detailing how the company uses data analytics to track and predict customer behavior. The dossier includes specific predictions about their future eating habits, such as the claim they will never stop dining there. This reveals the scale of corporate surveillance and personalized marketing in the fast-food industry.

**Importance:** 3/5

## Sources

### Technology
- [Wired](https://www.wired.com/story/mcdonalds-built-a-515-page-dossier-on-me-it-says-ill-never-leave/) — Wed, 12 Aug 2026 10:15:00 +0000