# Travis Kelce, Publicis, 3 Arts Launch Venture for Advertiser-Deals with College Athletes

Publicis Groupe, 3 Arts Entertainment, and NFL star Travis Kelce have launched a new venture to help advertisers secure deals with college athletes. The initiative taps into the Name, Image, and Likeness (NIL) market, giving brands a streamlined way to partner with players. It matters because it further professionalizes and scales the college athlete endorsement space.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/publicis-groupe-3-arts-travis-kelce-ads-college-athletes-1236836867/) — Tue, 18 Aug 2026 12:45:00 +0000