# Eli Roth Teams with Humphry Slocombe for ‘Brain Freeze’ Ice Cream to Promote New Film

Filmmaker Eli Roth has partnered with San Francisco ice cream brand Humphry Slocombe to create a new flavor called "Brain Freeze," promoting his upcoming horror-comedy film 'Ice Cream Man.' The exclusive collaboration blends Roth's horror aesthetic with the brand's creative approach to ice cream. This novelty tie-in aims to generate buzz for the film among fans and foodies.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/news/eli-roth-humphry-slocombe-ice-cream-flavor-1236812389/) — Thu, 16 Jul 2026 13:57:50 +0000