# New Fire TV Stick 4K is already half off

The new Amazon Fire TV Stick 4K is already being sold at a 50% discount, according to The Verge. The deal makes Amazon's latest 4K streaming device cheaper shortly after launch. It is mainly useful for shoppers looking for a low-cost streaming upgrade.

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## Sources

### Technology
- [The Verge](https://www.theverge.com/gadgets/1016792/amazon-fire-tv-stick-4k-2026-deal-sale) — 2026-10-22T14:43:57-04:00