# Instagram Reels expands to Apple TV

Instagram now lets users watch Reels on Apple TV, bringing its short-form video feed to the living room. The update expands Reels beyond phones and could help Meta increase viewing time and reach. It is a routine product expansion rather than a major industry shift.

**Importance:** 2/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/tech/1018253/now-you-can-watch-instagram-reels-on-your-apple-tv) — 2026-10-25T12:20:17-04:00

### Entertainment
- [Variety](https://variety.com/2026/digital/news/instagram-videos-90-minutes-apple-tv-not-paying-creators-1236931293/) — Mon, 26 Oct 2026 16:57:28 +0000