# WildBrain Buys Kid-Safe Generative AI Platform Personality AI for Up to $69M

WildBrain, a children's media company, has agreed to acquire Personality AI, a generative-AI platform designed for kid-safe content. The deal is worth up to $69 million, reflecting WildBrain's push into AI-driven production for family entertainment.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/biz/news/wildbrain-acquires-kid-safe-ai-platform-personality-ai-1236841595/) — Mon, 24 Aug 2026 16:08:24 +0000