# Disney Raises Streaming Prices Days After Confirming Ads on Every Tier

Disney is increasing subscription prices just days after confirming that advertising will appear on all of its streaming tiers, including those previously ad-free. The move signals a push to squeeze more revenue per subscriber as streaming growth slows. It matters to millions of subscribers who now face both higher costs and ads, and it could intensify scrutiny of bundling and pricing across the streaming industry.

**Importance:** 3/5

## Sources

### Technology
- [Hacker News](https://www.tvfandomlounge.com/disney-plus-price-hike-ads-premium-tier-nielsen-emmys-2026/) — Fri, 23 Oct 2026 08:21:29 +0000