# How NBC Revived Live Musicals on Television

Variety explains how NBC brought live musicals back to television as a major programming event. The network's strategy revived a once-dormant format and drew attention from audiences and rivals. It matters as a case study in broadcast experimentation and event TV.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/sound-of-music-nbc-live-musicals-greenblatt-hairspray-1236914848/) — Sat, 17 Oct 2026 17:03:19 +0000