# Investors punish Alphabet after profit miss, ad slowdown and heavy spending

Alphabet shares came under pressure after the Google owner reported a profit miss, slowing advertising growth and higher spending. The reaction highlights investor concern that rising costs and weaker ad demand could weigh on the tech giant’s earnings outlook.

**Importance:** 4/5

## Sources

### Business
- [The Guardian Biz](https://www.theguardian.com/technology/2026/oct/28/google-alphabet-q3-earnings-report) — Wed, 28 Oct 2026 23:39:12 GMT