# India's EloElo raises $80M from NBCUniversal to target microdrama market

Indian startup EloElo has secured $80 million from NBCUniversal to invest in India's growing microdrama market. The funding signals international media interest in short-form serialized video and could intensify competition in a fast-growing entertainment segment.

**Importance:** 3/5

## Sources

### Technology
- [TechCrunch](https://techcrunch.com/2026/11/03/indias-eloelo-nabs-80m-from-nbc-universal-to-bet-on-the-countrys-rising-microdrama-market/) — Wed, 04 Nov 2026 04:45:00 +0000