# ESPN Streaming Prices Rise Again for Viewers

ESPN is increasing the price of its direct-to-consumer streaming plans, affecting subscribers who watch sports online. The move reflects rising content costs and the company's push to boost profitability from its streaming business. This could lead to higher bills for sports fans who have cut the cable cord.

**Importance:** 3/5

## Sources

### Technology
- [The Verge](https://www.theverge.com/streaming/983794/espn-disney-plus-bundles-price-increase) — 2026-08-24T11:06:24-04:00