# DIRECTV Cuts Sports Pack Price to Under $50 for First Month Ahead of Football Season

DIRECTV is offering its Sports Genre Pack for under $50 for the first month, just in time for the fall football season. The promotional pricing aims to attract sports fans as NFL and college football games begin.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/shopping/news/directv-mysports-genre-pack-deal-pricing-channel-details-1236834741/) — Fri, 14 Aug 2026 18:34:40 +0000