# Epic Studios and Rusk Media Strike 50-Title Vertical Drama Deal

Indian production company Epic Studios and media firm Rusk Media have signed a deal to create 50 vertical drama series, a format designed for mobile-first viewing. The partnership expands India's presence in the rapidly growing short-form drama market, which has gained popularity globally through platforms like ReelShort. The deal signals increased investment in vertical storytelling as a mainstream entertainment format.

**Importance:** 3/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/tv/news/india-epic-studios-rusk-media-50-title-vertical-drama-deal-1236838805/) — Thu, 20 Aug 2026 06:30:00 +0000