# Sundance Hires Tracy Brady as Marketing and Communications Chief

Sundance Institute has appointed Tracy Brady as its marketing and communications chief. Brady will lead the organization’s marketing and communications strategy as Sundance continues to navigate a changing independent film landscape. The hire adds senior leadership experience to the festival’s public-facing operations.

**Importance:** 2/5

## Sources

### Entertainment
- [Variety](https://variety.com/2026/film/news/tracy-brady-sundance-marketing-communications-chief-1236917653/) — Tue, 20 Oct 2026 17:30:00 +0000