# US companies that stuck with DEI programs prospered despite backlash

US companies that maintained their diversity, equity, and inclusion (DEI) policies performed well financially, contradicting claims that such policies lead to losses. A report or analysis found that firms resisting "go woke, go broke" pressure thrived. This matters because it challenges a popular conservative narrative and may influence how corporations handle DEI commitments.

**Importance:** 3/5

## Sources

### World
- [The Guardian World](https://www.theguardian.com/world/2026/aug/14/dei-policy-company-performance) — Fri, 14 Aug 2026 11:00:27 GMT